sinbun syracuse founders jake lastrina Bri Lastrina

WE ARE ON A MISSION TO MAKE LIFE SWEETER (AND MORE SAVORY).

SINBUN was founded by Jake and Bri Lastrina in 2022. The couple both made careers in the emerging brands market for startup food and beverage companies. Exposure to the startup work culture and disruptive products, encouraged them to pursue their dream of starting a business of their own.

THE IDEA

Nostalgic memories of making cinnamon buns during the holidays helped the couple identify a stale market that has experienced little to no change or differentiation. This sparked their idea for a product that’s never been done before: the Savory SINBUN.

BRINGING THE CONCEPT TO LIFE

With an innovative concept and personal passion for food, Jake and Bri enrolled in the Start It Business Course to fully comprehend the restaurant industry. This led to their time at the Salt City Test Kitchen where they developed a strong proof of concept and perfected the product which is what you see today.

PRESS

The Local Show Podcast 2/23

syracuse.com-First Look at SINBUN

NEWS CHANNEL 9

syracuse.com - Ghost kitchen that routinely sold out of unique cinnamon buns opening downtown Syracuse cafe

syracuse.com - Ghost kitchen that routinely sold out of unique cinnamon buns opening downtown Syracuse cafe

OUR SWEET VALUES

Food focused and mission driven.

MISSON STATEMENT:

With a passion for creativity and a desire to make a positive impact, we strive to bring moments of SINdulgence to our customers while supporting meaningful causes in our community.

VISION STATEMENT:

At SINBUN, our products will be as unique as the customers that buy them. We aim to inspire a world where SINBUN is synonymous with innovation, over-the-top, and a celebration of flavor.